DemandGen Radio

#256 Marketing for Credit Unions: Using MarTech to Put Members First

November 18, 2022

Customer experience is a main driver for growth.

In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.

Listen as David and Traci discuss:

  • The importance of meeting your members where they are.
  • How to build personas for banking.
  • What it takes to be prepared for changes in your MarTech Stack.
  • Tips for reducing spend by managing your technology renewals.

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