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![#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]](https://deow9bq0xqvbj.cloudfront.net/image-logo/1243613/21533_BDO_Digital_Demand_TV-Radio_LOGO-02Version5_huzg94_300x300.png)
Thursday Jan 12, 2023
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
Thursday Jan 12, 2023
Thursday Jan 12, 2023
How can marketers ensure they get credit for all their hard work?
In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
- Tracking content and asset performance.
- The hardest part of tracking marketing analytics.
- How to ensure your data carries through to your opportunity in salesforce.
- The three variables you should track on your form submissions.
Check out the resources mentioned:
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