Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
Episodes
Friday Feb 03, 2023
Friday Feb 03, 2023
If you want to drive growth at your organization, you must master lead management.
In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.
Listen as David and Alan discuss:
- What happens when sales and marketing finally get aligned.
- Why marketing teams must operationalize their lead qualification process.
- Tips for getting your BD’s to respond to leads quicker.
- Is the funnel still relevant?
Check out the resources mentioned:
- Manufacturing Demand by David Lewis
- The D3 Methodology E-book
- Growing Revenue with a Holistic Customer Experience
- David Lewis' LinkedIn
- Alan's LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Comments (1)
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Really enjoyed doing this Podcast with David Lewis on the alignment of sales and marketing. Amazing that it’s as much of an issue across so many companies again and again. Get on the same page by speaking with each other and pursue common goals. Be collaborative and redirect that energy against your competitors! demandrevenue.com
Friday Feb 24, 2023
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