Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
Episodes
Thursday Jan 19, 2023
Thursday Jan 19, 2023
The last six months of 2022 have been a big change for marketers.
In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
- Why your install base should be prioritized.
- The strategy to put behind your content development .
- The benefits of saying goodbye to ‘casting a wide net’.
- Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
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