Episodes
Tuesday Jun 22, 2021
#219 Building a Frictionless Sales Experience ft. James Henderson
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
James Henderson, CEO of Exclusive Resorts, knows the importance of delivering remarkable experiences. Part of that experience involves supporting a positive and frictionless buying process for prospects as they consider making a purchase. Listen as James shares the importance of designing a smooth and efficient sales process, along with his top tip for helping sales teams drive business and enhance customer satisfaction.
Learn more about Exclusive Resorts here: https://www.exclusiveresorts.com/
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Friday May 21, 2021
#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn
Friday May 21, 2021
Friday May 21, 2021
Anyone in business should be focused on developing their personal brand on LinkedIn. In this episode, Clair Bahn shares how to uncover opportunities with your personal branding, how to create and share content that people will find useful, and how to achieve high engagement on LinkedIn and other social platforms.
Check out Claire’s personal branding content here: https://clairebahn.com/blog/
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday May 11, 2021
#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
Tuesday May 11, 2021
Tuesday May 11, 2021
Latane Conant, CMO of 6sense, joins the podcast to talk about various topics derived from her book: No Forms. No Spam, No Cold Calls. Listen as Latane opens up about her journey into the role as head of marketing, reveals her 4-step recipe for personalization, and shares what the future of account-based sales and marketing looks like.
Read more about Latane’s book here: https://6sense.com/no-forms-no-spam-no-cold-calls/
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday May 04, 2021
#216 The D3 Methodology: How to Transform Your Customer Experience
Tuesday May 04, 2021
Tuesday May 04, 2021
In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
In this episode, we talk about the importance of customer expansion and maintaining a strong customer experience. Listen as we share what B2B and B2C companies can learn from each other, how you can evaluate and redesign your buyers journey, and more.
Check out The D3 Methodology here: https://bit.ly/3aOjwYz
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Friday Apr 23, 2021
#215 The History of Marketing
Friday Apr 23, 2021
Friday Apr 23, 2021
From print advertising as far back as the 1400s to telemarketing and television commercials in the 1900s, tune in as I take you through the history of marketing. Join me in this episode as I share how marketing has evolved over the centuries, leading up to the type of digital-driven, modern marketing that we know today.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Thursday Apr 08, 2021
Thursday Apr 08, 2021
Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Mar 23, 2021
#213 ABM Trials and Tribulations ft. Moira van den Akker
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and more.
Check out our updated demand center poster here: https://resources.demandgen.com/worksheets/demandfactorytemplate
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Mar 16, 2021
#212 The Birth of DemandGen ft. Jill Rowley
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Jill Rowley joins me in this podcast episode as we reflect on our partnership and the impact we’ve had on the marketing industry over the last decade. Jill was there when DemandGen was founded and it’s only fitting that she joins me in this episode on the day that DemandGen officially becomes BDO Digital. Listen as Jill and I share how our partnership formed, how we’ve supported each other throughout our careers, and what the future looks like for both of us.
Watch the video version of this podcast episode on DemandGen TV: https://youtu.be/LEq8s8V3p4w
Additionally, give this podcast a listen on the PartnerUp Podcast where Jill discusses creating partner categories and ecosystems as she did with David/DemandGen: https://www.partneruppodcast.com/blog/010-jill-rowleys-first-podcast-on-partnerships-creating-categories-and-partner-ecosystems
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Mar 09, 2021
#211 The Importance of Knowing Your Customer ft. Ash Parikh
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.
Links mentioned in this episode:
Manufacturing Demand Book: https://bit.ly/37zkhVw
[Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU
Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Wednesday Mar 03, 2021
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition
Wednesday Mar 03, 2021
Wednesday Mar 03, 2021
Yesterday we announced that DemandGen will be joining BDO Digital. In this podcast episode, I share the full story behind this acquisition, what the future looks like for DemandGen, and how joining BDO Digital will help us grow and better serve our clients.
Read the full press release here: http://bit.ly/3raipvo
Watch the video version of this podcast here: https://youtu.be/DTXyR4PPpww