Episodes
Tuesday May 05, 2020
#164 How to Remove Friction in Marketing ft. Roger Dooley
Tuesday May 05, 2020
Tuesday May 05, 2020
Roger Dooley is widely known for his books and research on the topics of neuroscience and removing friction from the customer experience. In this episode, we dive into both topics, uncovering what it takes to attract buyers and seamlessly convert them into customers. Tune in as we talk about ways marketers can eliminate friction, why some friction may actually be useful depending on how you leverage it, and share some of the best frictionless strategies that many of the most successful companies on the planet are using.
Tuesday Apr 28, 2020
#163 The D3 Methodology: A Holistic Model for Maximizing Revenue
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
It’s vital for marketing executives, marketing operations professionals, and demand generation marketers, to provide an overall vision that explains what marketing needs to do within their organization to maximize revenue. A great way to do this is by using The D3 Methodology for B2B marketing that we unveil in this episode.
Tune in to Part 1 of this new series with Carlos Hidalgo as we dive into this methodology, how it works, and how you can apply it within your own organization. Join us as we explore how this methodology will help you redefine how you do demand generation and how to maximize your revenue output.
Check out The D3 Methodology here: https://resources.demandgen.com/the-d3-methodology-a-holistic-model-for-maximizing-revenue/demandgen-d3methodology-overview
Tuesday Apr 21, 2020
#162 What it Takes to be an Agent of Change ft. Linda Haury
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Linda Haury was responsible for leading the major marketing transformation that took place at Tyco. In this episode, she talks about how she was able to bring the company into the digital world, turning marketing into a data-driven department, integrating and deploying new systems, and aligning marketing with sales. Linda shares how the need for digital transformation became apparent, how she was able to prove ROI to Tyco’s CEO, and why she decided to enlist DemandGen for some additional support.
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services.
Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here: https://bombora.com/covid-19-b2b-intent-data/
Tuesday Apr 07, 2020
#160 Ramping Up Marketing During a Downturn ft. Rob Bois
Tuesday Apr 07, 2020
Tuesday Apr 07, 2020
Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing strategies. And the person leading this change is Rob Bois, Head of Dealer Marketing. Listen as Rob shares the initiatives he and his team are working on and how they’re striving to achieve maximum value from their new instance of Marketo, despite obstacles being presented by the pandemic. Rob shares how CARFAX is adjusting to the current situation, how their go-to-market strategy has changed, and what sales and marketing are doing to set themselves up for future success.
Tuesday Mar 31, 2020
#159 Being Contextual in Marketing ft. Mathew Sweezey
Tuesday Mar 31, 2020
Tuesday Mar 31, 2020
Marketing has entered a new era fueled by media and driven by context. As outlined in his new book, “The Context Marketing Revolution,” Mathew Sweezey shares why context is so important and how to craft your branding and messaging to be successful in our modern world. Listen as we talk about how marketing has evolved, which brands are getting context right, and how to win customers by being authentic and contextual.
Tuesday Mar 24, 2020
#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger
Tuesday Mar 24, 2020
Tuesday Mar 24, 2020
Frannie Danzinger is one of the rare sales professionals that really knows and understands how to connect with people in order to help them solve their problems. Tune into this episode to learn how Frannie has excelled in a sales role and what she does to remain successful. Listen as she shares how she got started in sales, what channels and strategies she leverages to maximize engagement, and how she adds value to the people she works with.
Tuesday Mar 17, 2020
#157 Leaving a Legacy ft. Courtney Wilson
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Courtney Wilson has been at CloudFactory for over 5 years and was instrumental in building the marketing infrastructure, programs, and team that transformed the company from its early startup days into what it is now. However, there comes a time when we must pursue other opportunities in order to grow and evolve. Listen as Courtney reflects on the work he’s done at CloudFactory, the legacy he will leave behind, and what the future looks like.
Tuesday Mar 10, 2020
#156 The Importance of Building a Strong Team Culture ft. Teresa Almaraz
Tuesday Mar 10, 2020
Tuesday Mar 10, 2020
Culture plays such a vital role in building and maintaining a strong team. Tune into this episode as Teresa Almaraz, Director of Engagement Marketing at Glassdoor, joins me for a conversation on the importance of building trust with your team and becoming a powerful leader. Listen as we share what it takes to coach people and how to be a valuable mentor, why delivering feedback is so important, and how to build a strong team culture in which everyone feels empowered and impactful.
Tuesday Mar 03, 2020
#155 Isn't Sales and Marketing the Same Thing? ft. Max Altshuler
Tuesday Mar 03, 2020
Tuesday Mar 03, 2020
The skillsets of both sales and marketing are overlapping more and more these days and it’s essential that these two teams come together to work towards shared goals. Listen as Max Altshuler, VP of Marketing at Outreach, joins me for a conversation around sales and marketing alignment. We dive into why marketers need to step into the shoes of a salesperson, how marketing can benefit from listening to the conversations that sales has with customers, and how these two teams can better support each other for mutual success.