Joe Hyland knows a lot about marketing. He knows what works, and what doesn't, but like any good marketer he's always trying to master his craft. As CMO of ON24, he in particular has a ton of expertise on webinar marketing, so I asked him to join me to do a lightening round of tips and best practices for you on hosting and marketing webinars in today’s ultra-rich-media marketplace. If you are hosting webinars, or plan to, you'll get a lot of value from what we share. You'll also hear that Joe doesn't hesitate to speak his mind and suggests there's quite a bit of bullshit and hype going on these days in marketing and how to avoid getting caught up in it.