Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
Episodes
Friday Mar 16, 2018
Friday Mar 16, 2018
I'm launching a new format for certain episodes of the podcast that I'll be tagging as #changeagents when I'm featuring the top practitioners in marketing and sales that are transforming their organizations into high-performance teams. In this episode, graphics designer turned demand generation and MarTech geek Lisa Kenney talks about her experience utilizing several different marketing technology systems and how they are having an impact on demand generation and revenue at Blackbaud. You'll hear her passion for tracking, and reporting on, marketing performance along with what it took to implement some of the systems she now depends on for success.