DemandGen Radio

#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder

October 27, 2020

Stephen-Frieder-DemandGen-Radio-David-Lewis.jpg

With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering digital experiences and supporting revenue growth. Stephen Frieder, President of the Americas at Adobe, joins the podcast to dive into why marketing’s contribution is more important than ever, especially during the COVID era. Tune in as Stephen and David talk about how far Marketo has come since the acquisition by Adobe almost two years ago, what B2B marketers can learn from B2C marketers, and what’s on the roadmap for Adobe as they continue to support marketers in crafting end-to-end experiences.

Play this podcast on Podbean App