DemandGen Radio

#203 What B2B and B2C Marketers Can Learn From Each Other

January 19, 2021

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With experience in both the B2B and B2C space, Bill Snider has learned how to combine the best of both worlds to deliver very personal and highly targeted marketing experiences. Tune in to this episode as Bill shares:

  • His journey from the retail industry into the financial services industry
  • How he made the internal business case for undergoing digital transformation and pursuing new avenues for connecting and engaging with prospects and customers
  • How he and his team were able to develop a better understand their buyer’s journey, enabling them to send the right marketing communications at the right time
  • How Clearview Federal Credit Union has increased their cross-sell ratios and revenue as a result of their marketing efforts

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

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