DemandGen Radio

#25 How To Implement a Demand Funnel

July 19, 2017


In this episode I take you on a deep dive into why you should define and operationalize a Demand funnel and what it takes to do so.

You'll learn:

  • How a Demand Funnel serves as a language to align sales and marketing and serves as a framework for lead management
  • What it takes to implement a Demand Funnel in our marketing automation and CRM system
  • The role lead scoring plays changes statuses between inquiries and marketing qualified leads
  • The six stages of a traditional Demand Funnel and their definitions
  • The importance of defining “out of funnel” stages like recycled and disqualified
  • What you should include in your blueprints for implementing a Demand Funnel
  • How a Demand Funnel helps marketing measure demand volume, velocity, and pipeline predictability

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