DemandGen Radio

#28 How to Implement Lead Nurturing Programs

August 29, 2017


Are you stuck in batch and blast marketing or looking to improve your approach to lead nurturing, well this episode will give you guidance on how to use your marketing automation system for engaging prospects and customers while you sleep. After all, one of the main reasons you're using a marketing automation system is to improve lead conversion, align with sales, and automate engagement touchpoints with prospects and customers.

You'll learn:

  • The importance of delivering relevant information
  • How to approach a lead nurturing project and map it out
  • The five goals for each of your nurture programs
  • Various types of nurturing programs and when to use them
  • Examples of a lead nurture to help you think through your own buyer's journey and how you can automate the communication

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