#32 The Rise of the ABM Manager

October 25, 2017
00:0000:00
 “Daniel-Day-DemandGen-Radio-David-Lewis"
 

Daniel Day is Snowflake’s Sr. Marketing Manager, ABM. That’s right, someone whose sole responsibility is managing ABM marketing strategy and programs.  This insightful and controversial podcast covers the following topics:

  • What led to Daniel’s ABM Strategy at Snowflake
  • Why Daniel feels that ABM is a better strategy than the traditional Demand Funnel framework
  • How ABM fosters tighter alignment between Sales and Marketing
  • The process for establishing targets for sales teams
  • Why ABM can be easier for driving growth than traditional demand generation
  • When is it the right time for a marketing team to have a person dedicated to ABM strategy and programs
  • Snowflake's ABM Target Strategy
  • Measurement approaches and KPIs for ABM
  • Advice that Daniel would give to his former self if he was embarking on ABM all over again

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