DemandGen Radio

#175 The D3 Methodology: The 5 “C’s” of Marketing Analytics

July 21, 2020


In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 5 of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the 5 “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization.

Check out The D3 Methodology here:

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