DemandGen Radio

#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr

January 5, 2021


If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is the year to do so. In this episode, Naomi Marr, Senior Director of Global Marketing Operations at Datto, shares why 2021 is the year to invest in marketing operations. Listen as she details how the marketing operations function has evolved over time, what marketing operations priorities you should be focusing on, and how to get started with analytics and reporting so that you can convey the impact of your marketing team’s efforts.

Check out these other resources!

DemandGen Resources Hub:
DemandGen Blog:
DemandGen TV: 
Manufacturing Demand book:

Podbean App

Play this podcast on Podbean App