DemandGen Radio

#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

January 12, 2021


As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.

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