DemandGen Radio

#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant

May 11, 2021


Latane Conant, CMO of 6sense, joins the podcast to talk about various topics derived from her book: No Forms. No Spam, No Cold Calls. Listen as Latane opens up about her journey into the role as head of marketing, reveals her 4-step recipe for personalization, and shares what the future of account-based sales and marketing looks like.

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