DemandGen Radio

#221 The Difference Between Marketing to the Mid-Market vs. Enterprise

July 6, 2021


Joe Paone, Senior Director of Worldwide Commercial Marketing, joins DemandGen Radio to talk about his initiatives around growing pipeline within Splunk’s mid-market segment. Tune in as Joe shares how he’s structuring his demand generation function internally, the tools and technologies that his team are relying on, and advice to those looking to make a career move.

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