DemandGen Radio

#234 How to Build Your Marketing Team’s Center of Excellence

January 13, 2022

We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company.

In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable.

Listen as they discuss:

  • The key principles for establishing and managing the Center of Excellence.
  • The value of honing in on a primary goal to achieve business objectives.
  • Lessons learned in marketing automation.
  • How marketing operations can contribute to your organization’s overall strategy.

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