DemandGen Radio

#246 Building a Culture that Embraces Change & Innovation

April 28, 2022

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.

In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.

Listen as David and Gary discuss:

  • Why trust is the building block for growth.
  • The importance of challenging the status quo.
  • How to listen to non-verbal cues.
  • Why hard, candid discussions will make your team successful.

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