Episodes
Thursday Oct 27, 2022
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
Thursday Oct 27, 2022
Thursday Oct 27, 2022
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:
- How to deal with inheriting a complex MarTech Stack.
- Strategies to get out of Batch-and-Blast mode.
- Must-have weekly meetings that keep your team on track.
- How to use lead scoring to help sales teams prioritize their outreach.
Check out the resources mentioned:
- Assess Your MarTech Stack
- The D3 Methodology E-book
- Manufacturing Demand by David Lewis
- Rob's LinkedIn
- David Lewis' LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Version: 20240320
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