In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:
- How to deal with inheriting a complex MarTech Stack.
- Strategies to get out of Batch-and-Blast mode.
- Must-have weekly meetings that keep your team on track.
- How to use lead scoring to help sales teams prioritize their outreach.
Check out the resources mentioned:
- Assess Your MarTech Stack
- The D3 Methodology E-book
- Manufacturing Demand by David Lewis
- Rob's LinkedIn
- David Lewis' LinkedIn
- DemandGen TV