DemandGen Radio

Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

October 27, 2022

In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.

David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.

Listen as David and Rob discuss:

  • How to deal with inheriting a complex MarTech Stack.
  • Strategies to get out of Batch-and-Blast mode.
  • Must-have weekly meetings that keep your team on track.
  • How to use lead scoring to help sales teams prioritize their outreach.

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