DemandGen Radio

Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

November 3, 2022

In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.

David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.

Listen as David and Carlos discuss:

  • How to properly communicate marketing’s contribution to the rest of your organization.
  • The definition of GAAP and what it means for marketers.
  • The difference between sourced marketing vs influenced marketing.
  • The number one metric that marketers are tracking and if it’s worth it.

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