Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
Episodes
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?
Do you need all four traits to be successful today? Actually, yes.
In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.
Join us as we discuss:
- How courage means becoming the Marie Kondo of marketing.
- The difference between being artful and being an artist.
- Why thoughtful execution focuses first on employees.
- How most marketers miss being truly scientific.
- The CMO and CFO relationship.
Check out these resources mentioned:
- Renegade Marketing by Drew Neisser
- CMO Huddles
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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