In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
Listen as David and Carlos discuss:
- The essential elements of creating demand.
- How to develop buyer personas.
- The importance of creating content that aligns with the needs of your customers.
- How to discover and solve the pain points of your buyers.
Check out the resources mentioned:
- David Lewis' LinkedIn
- The D3 Methodology E-book
- David's Blog
- All D3 Resources
- Free Consultation with a Strategic Advisor
- DemandGen TV