DemandGen Radio
#120 Developing the Skill of Radical Candor

#120 Developing the Skill of Radical Candor

July 14, 2019

Amy-Sandler-DemandGen-Radio-David-Lewis

Radical Candor, a best-selling book by Kim Scott, was written to shed light on the way we communicate with our colleagues and to provide a framework around how to best give, and receive, feedback. Oftentimes we’re afraid to give honest and candid feedback or, in some cases, we’re too aggressive and confrontational in the way we communicate.

In this episode, Amy Sandler, CMO at Radical Candor, covers a lot of the concepts from the book and shares why practicing radical candor is so important and exactly how to do it.

And, if you’re looking for a little laugh, here’s the video I put together illustrating what communication between sales and marketing is really like: http://bit.ly/2xGRYDv

#119 What we can Learn from B2C Marketers

#119 What we can Learn from B2C Marketers

July 7, 2019

David-Portnowitz-DemandGen-Radio-David-Lewis

David Portnowitz may have taken a non-traditional path into the world of B2B marketing but his background in B2C has led him to be a highly successful marketer. Tune in as David shares his passion for being so customer-centric as well as his thoughts on what B2B marketers need to do to be better when it comes to targeting and engaging potential customers.

#118 Building a High-Performance Revenue Generation Machine

#118 Building a High-Performance Revenue Generation Machine

June 30, 2019

Sonnia-Hove-DemandGen-Radio-David-Lewis

Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of the initiatives she’s driving at PODS. From enabling and training sales to implementing new technologies and processes, Sonnia shares how she’s working towards building a high-performance revenue generation machine. Listen as we talk about the challenges of implementing and adopting new technologies, what it takes to drive new marketing initiatives forward, and touch on how to learn from your mistakes.

#117 Driving Pipeline with ABM

#117 Driving Pipeline with ABM

June 23, 2019

Pat-Oldenburg-DemandGen-Radio-David-Lewis

ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most likely to contribute to pipeline goals. In this episode, Pat Oldenburg of ServiceMax shares why his team made the pivot towards being more account-focused and how this has led marketing to be more accountable when it comes to pipeline contribution. Listen as Pat goes into detail on how he and his team defined and implemented an ABM strategy, how it has better enabled sale reps within the organization, how they’re keeping their data clean, and more.

#116 Improving Website Engagement and Experience

#116 Improving Website Engagement and Experience

June 17, 2019

Ben-Harris-DemandGen-Radio-David-Lewis

Ben Harris is the CEO of Decibel and he joins this episode to talk about improving the overall engagement and experience of your website. Tune in as Ben shares how you can drive more revenue by understanding the full experience of people visiting your site and how you can keep them in the buying cycle by improving navigation and removing painpoints.

#115 Scaling A MarTech Startup

#115 Scaling A MarTech Startup

June 9, 2019

Andre-Yee-DemandGen-Radio-David-Lewis

Andre Yee is a veteran in the martech space and, since leaving Oracle several years ago, Andre has moved on to found his own company aimed at helping marketers drive more revenue through account-based marketing. Tune into this episode as Andre shares why he started Triblio and what he’s learned so far from building a startup. Andre and I share our personal stories on how we both got our companies off the ground, we reveal why having a strong company culture is so important, and we also highlight the importance of failing fast and knowing when you need to make pivots.

#114 Do You Know What Dirty Data is Costing You?

#114 Do You Know What Dirty Data is Costing You?

June 2, 2019

John-Kosturos-DemandGen-Radio-David-Lewis

Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies from reaching full revenue potential.

John Kosturos of RingLead joins me in this episode to talk all things data, from data management processes and best practices to the cost of dirty data and why it’s often neglected. John and I also talk about the partnership our two companies have formed and dive into the many benefits and features of RingLead’s data quality platform and DMS solutions. Tune into this episode to learn how to get your database in shape and how RingLead and DemandGen can help get you there!

#113 The UnAmerican Dream

#113 The UnAmerican Dream

May 26, 2019

Carlos-Hidalgo-DemandGen-Radio-David-Lewis

Carlos Hidalgo joins the show to talk about the struggles of achieving the American dream, or rather “UnAmerican Dream”, the title of his upcoming book. In this episode, Carlos shares how he became addicted to his work and how it severely affected his personal relationships. Listen as Carlos shares how to set boundaries when it comes to your career, how to make major career pivots, and other lessons that he had to learn the hard way.