DemandGen Radio
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew

#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew

August 4, 2020

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Michelle Killebrew climbed to a high level within marketing leadership by taking risks and stepping out of her comfort zone to build new skills. In this episode, Michelle shares how her career path evolved, how she got started with writing and public speaking, and why it’s important to constantly be challenging yourself. Listen as Michelle shares the importance of self-growth and how to start performing at your highest level.

#176 The D3 Methodology: 10 Crucial Demand Management Initiatives

#176 The D3 Methodology: 10 Crucial Demand Management Initiatives

July 28, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 6 of this series, we dive into Demand Management. Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.

Slide deck on Demand Management concepts from this episode: https://bit.ly/3g07Llg
Blog post on The D3 Methodology: https://bit.ly/2WTfaLM
Full D3 Methodology Deck here: https://bit.ly/3aOjwYz

Free Lead Management book download: https://bit.ly/37zkhVw

#175 The D3 Methodology: The 5 “C’s” of Marketing Analytics

#175 The D3 Methodology: The 5 “C’s” of Marketing Analytics

July 21, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 5 of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the 5 “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

#174 Guy Kawasaki on Building Evangelism for your Product

#174 Guy Kawasaki on Building Evangelism for your Product

July 14, 2020

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Guy Kawasaki is an author, entrepreneur, and now Chief Evangelist at Canva. In this episode, we start off by talking about our early days as evangelists for Macintosh and how our careers evolved. Throughout our conversation we dive into the importance of evangelizing your product, the role of a chief evangelist, and even the ins and outs of Canva.

#173 The D3 Methodology: Essential Elements of Demand Creation

#173 The D3 Methodology: Essential Elements of Demand Creation

July 7, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 4 of this series, we talk about the essential elements of creating demand. Tune in as we talk about how to develop buyer personas, how create content that aligns with the needs of your customers, and how to discover and solve the pain points of your buyers.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

#172 How to Build a Successful ABM Program ft. Bruce Eidsvik

#172 How to Build a Successful ABM Program ft. Bruce Eidsvik

June 30, 2020

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Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.

Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO

#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience

#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience

June 23, 2020

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The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and marketing initiatives of the year. Despite months of planning and budget commitment, they decided to make the event virtual due to concerns of COVID-19. Tune in as Murali Nemani and Mattie Weber share what it was like to make this decision, how they managed to pivot the conference from an in-person event to a virtual event in such a short amount of time, and how the event ended up being a massive success.

#170 Why Demandbase Acquired Engagio

#170 Why Demandbase Acquired Engagio

June 16, 2020

Demandbase Aquires Engagio

On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to provide you with the inside story on why Demandbase acquired Engagio. Hear how the deal came together, why the companies are merging, the vision for product integration, and what the union means to their mutual customers and employees.

#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe

#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe

June 9, 2020

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Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become what's known as revenue operations. Brian Knaupe, Sr. Director Revenue Marketing at NetApp, joins the podcast to talk about his prior experience in both sales and marketing operations roles and how his background has prepared him to lead up a revenue operations team. Listen as we talk about the top skills needed to succeed in an operations role, why revenue operations is now an essential function, and how to unite both sales and marketing.

#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI

#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI

June 2, 2020

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Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.

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