DemandGen Radio
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

September 16, 2019

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In early 2019, DiscoverOrg acquired ZoomInfo which is further evidence that big things are taking place in the world of data. This week was the official rebrand and launch of their new platform. Returning guest, Henry Schuck, CEO of DiscoverOrg and now ZoomInfo, joins me back on the podcast to share the story behind the acquisition and what it means for those using data to power their marketing programs and go-to-market strategies. Listen as we also dive into the importance of data, why you need to develop ideal customer profiles, and how to implement strategies for successful data management.

#127 Career Lessons From an Accomplished CMO

#127 Career Lessons From an Accomplished CMO

September 8, 2019

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Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.

#126 Marketing Ops and Its Role in Improving Customer Experience

#126 Marketing Ops and Its Role in Improving Customer Experience

September 1, 2019

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The marketing operations role has evolved over time from simply being a function responsible for technology onboarding and enablement into a part of marketing that now has a huge impact on defining and delivering a cohesive customer experience. Avnita Gulati, Sr. Director, Global Marketing Operations at Visa, talks about this transformation of marketing operations and shares what the future of marketing ops looks like. Listen as we talk about how to identify gaps in your stack, how to maximize the investment on your technologies, and more.

#125 What the Job Market Looks Like for Marketers

#125 What the Job Market Looks Like for Marketers

August 18, 2019

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With a massive amount of open positions and a limited number of marketers to fill those positions, the current job market looks promising for those in the marketing profession that are considering a career move. Michael King is back on DemandGen Radio for a second time to highlight the current state of the job market and to share his advice for making a career pivot. Michael and I talk about current hiring trends, highlight how companies are attracting top talent these days, and share insight on how to know if you’re ready for the next big move.

#124 Do You Have What it Takes to Become CMO?

#124 Do You Have What it Takes to Become CMO?

August 11, 2019

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Nick Robinson has his sights set on becoming a CMO. As Head of Digital Marketing at SAP, Nick knows what it takes to rise through the ranks of marketing and his goal is to make it to the c-suite. But is he ready for the CMO role? In this episode, Nick shares why the CMO role interests him, how to set goals and define a path for achieving those goals, and what you can do to prepare yourself for the next step in your career.

#123 Uniting Two Separate Worlds: SalesTech and MarTech

#123 Uniting Two Separate Worlds: SalesTech and MarTech

August 4, 2019

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Sydney Sloan, CMO at SalesLoft, joins this episode to share what it’s like to lead marketing at a SalesTech company. Sydney reveals how marketing is viewed in her organization and what the internal partnerships between marketing and sales are like. Tune in as Sydney also reflects on her journey as a marketer, dives into what it takes to build and maintain a solid company culture, and shares her thoughts on remaining career-driven and finding happiness at work.

#122 Getting Started with Video

#122 Getting Started with Video

July 28, 2019

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Video is a powerful channel for developing genuine and authentic communication with your audience. Dave Savage, CEO of Mortgage Coach, shares how and why he started created video content and the success he’s seen from it so far. Dave also shares how to develop a content strategy, how to get started with very little gear and technology, and how to deliver lots of energy that results in high engagement for your videos.

#121 Transforming the Content Experience

#121 Transforming the Content Experience

July 21, 2019

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McGraw-Hill is a company that has historically been know for producing physical content like books. But as the digital era has evolved, McGraw-Hill has gone through great digital transformation, making much of the content and educational resources they produce available online in the form of ebooks, web-based learning solutions, and interactive online programs.

Marisa Cavanaugh shares what that transformation was like and how she built a unified infrastructure for organizing content and improving the overall content experience. Listen as Marisa and I talk about whether or not to gate your content, how to measure the success of your content, and the power of Uberflip as a tool for improving content experience.

#120 Developing the Skill of Radical Candor

#120 Developing the Skill of Radical Candor

July 14, 2019

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Radical Candor, a best-selling book by Kim Scott, was written to shed light on the way we communicate with our colleagues and to provide a framework around how to best give, and receive, feedback. Oftentimes we’re afraid to give honest and candid feedback or, in some cases, we’re too aggressive and confrontational in the way we communicate.

In this episode, Amy Sandler, CMO at Radical Candor, covers a lot of the concepts from the book and shares why practicing radical candor is so important and exactly how to do it.

And, if you’re looking for a little laugh, here’s the video I put together illustrating what communication between sales and marketing is really like: http://bit.ly/2xGRYDv

#119 What we can Learn from B2C Marketers

#119 What we can Learn from B2C Marketers

July 7, 2019

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David Portnowitz may have taken a non-traditional path into the world of B2B marketing but his background in B2C has led him to be a highly successful marketer. Tune in as David shares his passion for being so customer-centric as well as his thoughts on what B2B marketers need to do to be better when it comes to targeting and engaging potential customers.